Wednesday 6 January 2010

Website

Here is our finished Website:

www.wix.com/mattmikejake/journey

Thursday 17 December 2009

Evaluation Question 4: How did you use new media technology in the construction and research, planning and evaluating stages?

Whilst creating this project i have uses a series of new media technologies in the Construction, research, planning and evaluation stages.

Research: Using new media in the research stage was very useful one of the main sources of of technologies i used was music channels such as MTV VH1 etc.


















I have also Used YouTube, YouTube is a video sharing website on which users can upload and share videos. Three former PayPal employees created YouTube in February 2005. In November 2006, YouTube, LLC was bought by Google Inc.
YouTube has proven to be a good form of research as pretty much every music video is readily available for viewing on the site.

Another Big advantage in the research process has been Google search engine. Google is one of the most reliable and well know search engines out there it takes a wide range of information from all over the World Wide Web that other search engines are unable to do. Another useful feature that Google offers is there Image search this has offer me with good quality images quickly and ready to use at any point

Wikipedia has also been a useful technology as it is the biggest online encyclopaedia. By using this i was able to carry out some valuable research into the song, Wikipedia is constantly updates and has proven to be one of the best forms for finding up to date research.

Planning Stage

In the planning stage i have used basic drawing board software to create story boards and locations plans.


We have also used a Panasonic Lumix camera. This camera proved to be useful in the planning stage as we were able to use it for location scouting and then later on to compare the best location and run through its pros and cons.
















Google again played a big part in the Planning stages as it allowed us to gather information. I have also used Microsoft word to log most of the planning whilst adding pictures. The online blog played a good part as we were able to upload the planning in stages as we completed it.

Construction

During this construction stage i feel we have used the most new media technologies in order to construct our project.

Filming- all the filming was carried out on my Song Handycam. This digital camera had allot of features that were very beneficial to us in order to help us film our piece. We also used a wide angle lenses that we added on to the camera. This allowed us to get a wide range of shots and helped us to achieve the type of establishing shot we were looking for.












Editing software- to edit our piece we uses ‘Sony Vegas 9’ Sony Vegas is a great editing software that has allowed us to experiment with many different forms of editing, effects and transitions. We have tried to keep our video fairly simplistic although it does involve lots of edits in between shots, it also involves a Video FX used during the dream sequence. We used a Glint effect throughout the dream this allowed us to make it seem more realistic and corny as it is suppose to be inside his imagination. We have also used a blurred stretch effect as he leave the dream and enters back into his reality into the underpass.

Photoshop- We have also use photo shop to construct our album cover. Photoshop is a software that enables us to create realistic and genuine cover-work for our CD – reminiscent of that of real record labels in the music industry. Photoshop boasts an array of different and diverse tools – allowing us to produce an authentic CD cover – one that we feel rivals that of CD covers by established contemporary bands and singers.

You Tube- I have used YouTube to upload our final version of our video onto the internet. YouTube is perfect place to display our video as it can be viewed easily and quickly, it has also helped us to get valuable feedback in the evaluation process.

Evaluation Question 3: What have your Learned from your Audience Feedback?

We have used audience feedback throughout multiple stages whilst creating our music video and extra tasks. The Forms of feedback we have used are:












YouTube: By uploading our video on to face book we were able to get valuable feedback from a wide range of audiences.












Facebook: We also uploaded our video on to Facebook, by doing this we were able to gather feedback and constructive criticism.
In School: We have shown our piece to groups of classmates, friends and staff in school. This has helped us get a broad range of feedback and suggestions of how to improve our piece.
Internet Forums: We have also uploaded links to our video to various internet forums to maximize the amount of feedback that we were able to get.
From early stages of gathering feedback we got many positive comments about our piece. Many people liked the story line and how he enters the dream sequence. We also received some feedback about a sepia effect that we used originally in the dream sequence.
We decided to remove the sepia effect as we felt it did not give the right effect of a dream and looked more like an old film. We also decided to add sparkle effects on to the hands, face and microphone this helped and made a more believable dream sequence.
Here is some of the feedback we received from various sources:
‘Great Plot, unusual but works well.’
‘Good acting an Lip Sync, fits in nicely’
‘Love how he exits the dream sequence and the ending into the sun set, brilliant’
Not too sure about the effect on the dream sequence dosent fit that well.’

Evaluation Question 2: How effective is the combination of your main product and ancillary text?

The Combination of our main product and ancillary text consist of; a music video, webpage, and album cover. Our Album cover is slightly connected to our video as the sparkling microphone shows the singers lust to be a star.





Before designing our album cover we decided to look at the bands original album cover. Here is a copy of the bands original piece.

































After looking at these album covers we decided that they where very out dated and that we wanted to design a new album cover with a fresh look that was still in keeping.
After searching for suitable images of a microphone we found a retro style microphone that we all liked the look of. We then took this image and began to edit it on photoshop. We added a shine effect to make it stand out and be eye catching. By placing this image and text on a black background it stood out well aesthetically pleasing to the eye. Here is an example of an eye catching album cover on a black background;





















We all agreed that a simplistic look was a good choice for album cover for many reasons. Often album covers get over crowded and are not easy going on the eye. After asking class mates family and friends what they thought of our cover, most agreed with our points stated above it was eye catching, stands out, easy on the eye, simplistic. We also asked if they understood the connection between the video and the cover through the form of the shining microphone showing his want to be a star. Most people we asked understood the connection between the two products.




Over all I thing the combination of our two products work well and both complement each other in their own individual ways.



Here is our Finished Album Cover the text is easy to read and stands out well it blends well with the image of the microphone.


Evaluation Question 1: In what ways does your media product Use, Develop or Challenge the Forms and Conventions of Music Videos?

Music Videos contain a very wide variety of conventions and do not always follow a certain genre pattern this would make it hard to explain every single aspect of music video conventions. But the most common consist of;

Editing most music videos have fast pace quick edits in order to keep the audiences interesting. Often the edits will be moving in pace with the song. Such as a fast pace song like ‘Dizzee Rascal Bonkers’ http://www.youtube.com/watch?v=Ci40ae8BlcE Has a lot of fast edits, jump cuts, flashes etc. Many music videos also use CGI in them at are technically brilliant and generally astatically pleasing to the viewer.

Lip Syncing – Lip syncing is one of the most common forms of conventions used in music videos and is often the most effective. It has been said that the viewer enjoys visual hands on expirences in music videos such as the artist singing and bands playing etc. Even though they are not physically playing or singing some people still find it more enjoyable to watch.

Our Video uses three main types of music video conventions that i mentions above Editing, Lip, Syncing and visual effects. We use a variety of edits to keep the piece flowing and to keep it in time with the music. The song is not that fast so our edits are in time with the song and help to keeps the piece flowing.
Camera work – throughout our video we have tried to use a variety of camera angles, we have used partially close ups of singing for the main chorus and high points in the song to try and make it interesting. By using Close ups it allows the audience to feel more involved with the song.
Speed of Edits- I feel that we have managed to keep most of our editing and cuts in time with the speed of the song. In the main fast points in the song we have used fast edits in-between the audiences reactions and the singers facial expressions.
We have also stuck to a traditional style of music video by using moving text showing the Song and the band name at the start of the video. This is very important in music videos as it allows the viewer to take note of who the song is by and possibly purchase a hard copy.

Character within the piece – Our piece challenges the normal conventions of a music video in most music videos the artist normally performs the song to the story line. But in our music video it is suggested that the song is already a well established song with in the music world that is well known. This is shown by the main character hearing the song on a passing cars radio and begins to sing to the song.

The Narrative behind the video – Music videos generally involve the story line of the lyrics being acted out within the video. Our Video challenges this convention although our video is an amplification video and does involve some aspects of the storyline such as the homeless man does not want to stop believing he is a performer. Apart from this aspect our song does not really follow along with the story of the song we have created a new story for the song and made out the song to already be a well established song.

Evaluation Question 1: In what ways does your media product Use, Develop or Challenge the Forms and Conventions of Music Videos?

Music Videos contain a very wide variety of conventions and do not always follow a certain genre pattern this would make it hard to explain every single aspect of music video conventions. But the most common consist of;

Editing most music videos have fast pace quick edits in order to keep the audiences interesting. Often the edits will be moving in pace with the song. Such as a fast pace song like ‘Dizzee Rascal Bonkers’ http://www.youtube.com/watch?v=Ci40ae8BlcE Has a lot of fast edits, jump cuts, flashes etc. Many music videos also use CGI in them at are technically brilliant and generally astatically pleasing to the viewer.

Lip Syncing – Lip syncing is one of the most common forms of conventions used in music videos and is often the most effective. It has been said that the viewer enjoys visual hands on expirences in music videos such as the artist singing and bands playing etc. Even though they are not physically playing or singing some people still find it more enjoyable to watch.

Our Video uses three main types of music video conventions that i mentions above Editing, Lip, Syncing and visual effects. We use a variety of edits to keep the piece flowing and to keep it in time with the music. The song is not that fast so our edits are in time with the song and help to keeps the piece flowing.

Camera work – throughout our video we have tried to use a variety of camera angles, we have used partially close ups of singing for the main chorus and high points in the song to try and make it interesting. By using Close ups it allows the audience to feel more involved with the song.
Speed of Edits- I feel that we have managed to keep most of our editing and cuts in time with the speed of the song. In the main fast points in the song we have used fast edits in-between the audiences reactions and the singers facial expressions.
We have also stuck to a traditional style of music video by using moving text showing the Song and the band name at the start of the video. This is very important in music videos as it allows the viewer to take note of who the song is by and possibly purchase a hard copy.

Character within the piece – Our piece challenges the normal conventions of a music video in most music videos the artist normally performs the song to the story line. But in our music video it is suggested that the song is already a well established song with in the music world that is well known. This is shown by the main character hearing the song on a passing cars radio and begins to sing to the song.

The Narrative behind the video – Music videos generally involve the story line of the lyrics being acted out within the video. Our Video challenges this convention although our video is an amplification video and does involve some aspects of the storyline such as the homeless man does not want to stop believing he is a performer. Apart from this aspect our song does not really follow along with the story of the song we have created a new story for the song and made out the song to already be a well established song.

Editing

Editing
We have carried out the editing for our piece using ‘Sony Vegas’.






Sony Vegas is a great editing software that has allowed us to experiment with many difernet forms of editing, effects and transitions. We have tried to keep our video fairly simplistic although it does involve lots of edits in between shots, it also involves a Video FX used during the dream sequence. We used a Glint effect throughout the dream this allowed us to make it seem more realistic and corny as it is suppose to be inside his imagination. We have also used a blurred stretch effect as he leave the dream and enters back into his reality into the underpass.