Evaluation Question 1: In what ways does your media product Use, Develop or Challenge the Forms and Conventions of Music Videos?

Music Videos contain a very wide variety of conventions and do not always follow a certain genre pattern this would make it hard to explain every single aspect of music video conventions. But the most common consist of;

Editing most music videos have fast pace quick edits in order to keep the audiences interesting. Often the edits will be moving in pace with the song. Such as a fast pace song like ‘Dizzee Rascal Bonkers’ http://www.youtube.com/watch?v=Ci40ae8BlcE Has a lot of fast edits, jump cuts, flashes etc. Many music videos also use CGI in them at are technically brilliant and generally astatically pleasing to the viewer.

Lip Syncing – Lip syncing is one of the most common forms of conventions used in music videos and is often the most effective. It has been said that the viewer enjoys visual hands on expirences in music videos such as the artist singing and bands playing etc. Even though they are not physically playing or singing some people still find it more enjoyable to watch.

Our Video uses three main types of music video conventions that i mentions above Editing, Lip, Syncing and visual effects. We use a variety of edits to keep the piece flowing and to keep it in time with the music. The song is not that fast so our edits are in time with the song and help to keeps the piece flowing.
Camera work – throughout our video we have tried to use a variety of camera angles, we have used partially close ups of singing for the main chorus and high points in the song to try and make it interesting. By using Close ups it allows the audience to feel more involved with the song.
Speed of Edits- I feel that we have managed to keep most of our editing and cuts in time with the speed of the song. In the main fast points in the song we have used fast edits in-between the audiences reactions and the singers facial expressions.
We have also stuck to a traditional style of music video by using moving text showing the Song and the band name at the start of the video. This is very important in music videos as it allows the viewer to take note of who the song is by and possibly purchase a hard copy.

Character within the piece – Our piece challenges the normal conventions of a music video in most music videos the artist normally performs the song to the story line. But in our music video it is suggested that the song is already a well established song with in the music world that is well known. This is shown by the main character hearing the song on a passing cars radio and begins to sing to the song.

The Narrative behind the video – Music videos generally involve the story line of the lyrics being acted out within the video. Our Video challenges this convention although our video is an amplification video and does involve some aspects of the storyline such as the homeless man does not want to stop believing he is a performer. Apart from this aspect our song does not really follow along with the story of the song we have created a new story for the song and made out the song to already be a well established song.