Research

Music Video info

Music videos are legally classed as a promotional tool/advert. A music video's main purpose is to promote the song. In recent years there have been countless arguments that music video producers should be paid the same as film producers. However, it was ruled that a music video is fundamentally a tool in promoting the featured music & therefore producers should be paid the same amount as advert producers. Whilst a music video can be as technologically advanced and thought provoking as a movie - the same applies to ordinary televised commercials - and as such should be classed as one.

Forms of Music Video

Illustration Shows exactly what is being displayed in the lyrics

Amplification videos take lyrics or mood of the song and develop it into a broader concept

Disjuncture videos completely random/abstract, no link to song at all

Music videos often contains complex editing and effects similar to film, they genraly involved edits that relate to the song such as a fast pace song would have a series of fast edits etc. Often videos contain lip-syncing not always throughout the duration of the whole clip but will normally be in a music video. Music videos came about in the early 80’s due to the launch of cable television station MTV in 1981. The first song aired on MTV aptly was ‘Video Killed the Radio Start’ by the buggels