Technical aspects

Speed - is visualised by the camera movement, quick editing (montage) and digital effects.

Speed - Speed is usually created using the following aspects.Camera Movement is motivated by running, dancing or walking performers (the more of these actions will cause more movement)

Editing Speed can be created through fast edits and 'montage editing', these will cause a visually decentered effect which is needed for repeatability e.g. images are moving so fast that they are impossible to take in on the first view and are required to be viewed several times so the viewer can take in all the information

Camera Movement - is often motivated by running, dancing and walking performers.Fast cutting and montage editing - creates a visually decentered experience important for music video consumption, with the images sometimes moving so fast that they cannot be understood on the first viewing and needs to be viewed several times.

Colour and lighting- the Use of colour in videos is very important as different forms of colour and lighting can help a video set the scene in a variety of ways to make the video interesting and more advanced.
Mise en Scene- is important in music videos as it helps to set the scene and allows the audience to imagine the environment in which the video is taking place in.